BEHR. Tiny House Sweepstakes.
Tiny dream come true.
After launching Tiny House TV, it was a no-brainer to give one away and get the world talking in the process. The insight: tiny stuff is awesome, obvs. Unfortunately we cannot enter to win ourselves but we'll be jealous till the end of time. $1 will be donated to the Tiny House Project nonprofit for every submission, making the home sweet home even sweeter.
Check out our full 2016 Marquee Exterior campaign here.
Our campaigns succeeded in driving awareness by delivering over 127,000 link clicks, as well as 82,000 engagements on social ads, a key metric for the brand. Additionally, the promotion of the Facebook Live video reached over 3.3 million people, with nearly 10% of them watching a quarter of our 15-minute stream. Campaign sentiment from Facebook efforts was 93% positive, as users increasingly viewed BEHR in a positive light. Ultimately, the paid social clicks led to over 28,500 sweepstakes entries, with over a quarter of users who clicked to the landing page entering the contest.