Gap. Make Love.
changing the world for good, with love.
We wanted to stay true to our message and rise above the commercial holiday hype. So we stripped back the superficial excess to what the holidays are really about: Turning moments into memories, experiences into traditions, and giving more than you take. Simply put: Making “Love.” Our campaign honored pairs of people – some famous, some less so – who spread love through action. The resulting campaign garnered 17K social mentions, 20K global article shares, and a 30% pop in positive brand sentiment.