JCPenney. Fair and Square.
Redefining the promotion.
In an attempt to reinvent big-box retail model, JCPenney challenged us to bring to life their new, more simple approach to promotions: “Fair and Square” pricing. In a retail landscape littered with BOGOs, 20% off, and a barrage of daily and weekly sales, we reminded the world that the simple things in life are often better. No more jumping through hoops. No coupon clipping. No door busting. Just great prices from the start.