Kmart. Money Can't Buy Style - Remixed.
Activating the stylepreneur to do their thing.
Year two of the “Money Can’t Buy Style” campaign continued to champion our audience, the Stylepreneur, by turning up the dial on activation. A street casting contest and promotions on Kmart’s Shop Your Way platform culminated in an integrated social + live remix contest in New York hosted by none other than celebrity stylist and co-host of Fashion Police on E!, George Kotsiopoulos. The remix consisted of a series of video challenges to bloggers and Stylepreneurs everywhere to put together their best “looks” using specified Kmart pieces. The winner landed a trip to NYC to participate in a live blogger remix event. The event blew up with the participation of our favorite style bloggers through their networks. All activation components served as reinforcement that the store is your oyster. And nobody can put it together like you can. That with Kmart fashion you can make the most of what you’ve got.