Client: Nine WestProject: Occasions
Provocation by product.
Nine West is a well-known and time-tested shoe brand, but one that lacks the instant credibility and fashionability of designer brands. Instead, it relies on its volume of trend-right styles to stay relevant each season. Heading into Fall 2014, Nine West didn’t have a strong differentiating design point of view. But it did have shoes for every occasion. We embraced what it could mean to own every occasion that a girl could imagine. A little tongue-in-cheek, and a lot of fun, the Occasions campaign became one of the most talked-about, provocative fall campaigns in 2014, and gave Nine West a true point of view to stand out from the crowd.