Client: Rooms to GoProject: Sofia Vergara
From functional to fantastic.
When's the last time you felt glamorous picking out furniture for your home? Yeah us either. Rooms To Go has built an incredibly successful business on good looking, well made, amazingly priced furniture room packages for every room in your home. But making you salivate at a sofa's sensuous curves, a dining table's sexy detail or a bed's romantic aesthetic? Not so much. And yet, an exclusive partnership with Sofia Vergara helped do just that. Her on-camera appeal and charm took the arduous and often rational furniture shopping process to a fun, exciting, and beautiful place.