Sleep Number. Bend Me Shape Me.
Bed with the moves.
Wake up to the benefits of kick-ass sleep. The power to move real and figurative mountains. To fit uniquely shaped bodies and fuel uniquely shaped brains. Dance is the metaphor. Mattresses are the key. All you have to do is sleep.
Tasked with taking the campaign to promo-land, we connected Sleep Number to the life of our hero in a (supercalifragilistic) chronophotographic loop. A full circle reminder that the best of days follow the best of sleeps.