Sleep Number. it bed.

Putting millennials to bed. 

You’re the only ever-changing, always-evolving, you-shaped youness out there. it bed is the new bed in a box from Sleep Number that can adapt indefinitely. Creatively, we were inspired by the micro and rando—yet relatable—moments that change a person, even if it’s just for a night. So, we invited the it bed team to sleep over in the PMH office while we worked hard and fast to bring the bed you can change as you change to life. 

Good press so far...

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