Sleep Number. Sleep Like a Champ.

From corporate to conversational.

Sleep Number has historically relied on quite rational, demonstrative communications to help differentiate its mattress from any other. We wanted to make Sleep Number’s voice less corporate and more human by talking about products and their benefits in a more relatable, playful way. To infuse the brand with the personality that comes from being an innovative problem solver in today’s more sleep-aware world.

Sleep Number: sleep like a champ video

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