White House Black Market. #WearWhatWorks.
Breaking the rules with black.
Awareness of WHBM was low; women weren’t understanding what WHBM stood for or what it offered. Many were thrown off by strong associations with “the special occasion” dress. We wanted to set the record straight and helped WHBM narrow their focus on fantastic work wear collections with excellent fits and fabric. We positioned the brand as a career-driven woman’s toolkit; out to enhance who she is—curves, drive and all—rather than impose a style she isn’t. An ode to she who wears the pants.