American Music Awards
We created the first ever real-time American Music Awards story — all about JLo getting stuck in traffic on her way to the show and viewers voting on how to #GetJenniferThere. Should she hitch a ride? Sprint over a sea of limos? We filmed 8 ways to fix her predicament – each with a link to Kohl’s Black Friday site. Then we waited for viewer engagement.
The final vid aired just before JLo made her AMA entrance, seamlessly wardrobed in the same gown and hair-do from our vids.
Net effect? 859 million tweets, 2 billion media impressions, and a very in-the-black Black Friday for Kohls.
