Although it is a well-known and time-tested shoe brand, Nine West lacked the wow factor of designer brands. Heading into Fall 2014, Nine West didn’t have a strong differentiating point of view. But it did have shoes for every occasion. We embraced what it could mean to own every occasion that a girl could imagine. A little tongue-in-cheek, and a lot of fun, our work became one of the most provocative, talked-about campaigns that year.