Way back to the Target brand beginnings, PMH created a brand mascot named Spot.
The sidekick who can hawk anything from push-ups to promos. Fetching what you need at prices you want.
Dialing up the Bullseye became signature of early PMH and Target work that continues to define the brand today. Helping transform it from just another big box full of stuff to the billion dollar icon that brings joy to so many.