Athleta campaign image

The Power of She

Athleta was a tiny cult brand when they came to PMH for new positioning that would set them apart from Nike and jumpstart their national expansion. We delivered a strategy and a mantra – The Power of She – that made them the only athletic brand to celebrate womanhood beyond the workout. Our tagline took off and has been guiding the brand for more than 10 years.
Athleta Spread Ad
Athleta Page Ad
Athleta Manifesto
Athleta Page Ad
Athleta Spread Ad