Walmart — Free Assembly

Fall 2021.

Time flies when you’re having fun. We just headed into our second fall season with the clothing brand, and this time we took their easy and effortless styles into the great outdoors. Our campaign celebrates the go-anywhere, do-anything nature of the brand, and showcases the wearability (and layer-ability) of its versatile pieces. Media and messaging continue to include all things social and digital, but this time our tactics include a very big announcement—the arrival of Free Assembly Kids.