Sleep Number
Before they met PMH, this client’s marketing was a maze of infomercials. But lectures about a scientific sleep system weren’t converting their target audience, especially when you factored in the product’s price point. So we engaged the head and the heart. Whether we show a modern family or modern dance, we made sure people would know – and feel – the bed’s benefits.
![Sleep Number, Bend Me Shape Me, Billboard](https://pmhadv.com/wp-content/uploads/2020/04/SN_BMSM_Billboard.jpg)
![Sleep Number, Bend Me Shape Me, Airport billboards](https://pmhadv.com/wp-content/uploads/2020/04/SN_BMSM_OOH.jpg)
![Sleep Number, Bend Me Shape Me, In-Store](https://pmhadv.com/wp-content/uploads/2020/04/SN_BMSM_Store.jpg)