We could say this ongoing initiative was all about leveraging designers in all their uniqueness, but in a way that came off as unique and totally authentic to Target. A true partnership vs. just borrowed interest. And while that’s all true, let’s be honest, working with the 50 hottest designers of the century was just plain fun. Our goal over and over again was to make [insert designer here] a household name, furthering Target’s stance that you should be able to live in a well-designed world for less.
Pictured: Erin Fetherston, Behnaz Sarafpour, Tracy Feith, Thakoon Panichgul, Gaby Basora of Tucker, Richard Chai, Luella Bartley, Tara Jarmon, Alice Temperley, Johnson Hartig of Libertine, Milla Jovovich and Carmen Hawk of Jovovich-Hawk, Jonathan Saunders, Sophie Albou of Paul & Joe, Rogan Gregory.