Text Shame


It’s the title of our new campaign for our newest client, Hallmark. We target those — ahem, Millennials and Zoomers — who shortchange life’s big moments by defaulting to a “Happy Birthday” or “Congrats” via text.
Enter Hallmark’s new service that can fix that. Sign & Send combines the convenience and ease of a text with the thoughtfulness of a handwritten card. Now they can shed their shame. Because a text can’t show you care like a card can.