Gap, Make Love, Cyndi Lauper, Billy Porter, campaign image

Make Love

Rising above the holiday hype, we honored those who spread love through action and used social media to highlight their compassionate contributions – from Tony Bennett making a music foundation, to Connie Britton making a mixed family. The results were more than merry – our campaign garnered a 30% pop in positive brand sentiment.
Gap, Make Love, Billboard
Gap, Make Love, Billboard
Gap, Holiday '13, wildposting
Gap, Holiday '13, Q-Tip subway sign
Gap, Make Love, Bus Shelter

Gap, Holiday '13, campaign images