Beach Beauty

A day on the beach in Free Assembly feels like Malibu meets Miami meets the South of France. To make a surf side setting unlike any other, we made props that matched the product palette then let the camera roll, including capturing behind-the-scenes content with designer Brandon Maxwell. (Pro tip: the best shoots are the ones where you come home with sand in your shoes!)

Free Assembly, Summer '22, Vogue Spread ad
Free Assembly, Summer '22, Elle page ad