New Standard Institute opening image

The Future of Fashion

The fashion industry has an ugly underside that contributes to climate change, ocean pollution, and labor abuse. The New Standard Institute (formed in partnership with the UN Global Compact, CFDA and NYU) is dedicated to combating that.
We worked with them from the ground up, creating their identity, website, branding, and articulating their mission: to work with scientists, government officials, and apparel industry leaders to develop a better standard for good.