Wants/Needs

We blurred the lines between the wants and needs on everyone’s shopping list. Our imaginative product presentation made necessities (like toothpaste and Tylenol) more fun to buy from “Tar-Jay” than competitors. At the same time, the extra things people wanted (but didn’t really need) became must-haves because of Target’s price.

Net effect? People “just” shopping for detergent and TP filled their carts with LOTS more.