Gap Back
to Blue

Tanking sales, disinterested millennials and sparkle vests, Gap feared its future was behind them. Over a two year period, PMH helped spike all customer brand metrics and drove Gap’s best same-store sales in over a decade. Starting with “Back to Blue.” A reset back to the soul of the brand featuring the younger generation paying homage to the parent previous. Dhani Harrison performs his take on “For you Blue” written by his father, George Harrison. Alexa Ray Joel, covers father Billy Joel’s “Just the Way You Are.” National out of home campaign featured Adam Driver and Dree Hemingway, shot by Inez and Vinoodh.