Spring  ’23

When it comes to this brand, little narrative is needed: the clothes are the story so we carefully created environments that, while stunning, didn’t divert attention from the product. Result? The brand gained a loyal following on social media, and a ripple effect went out to the larger Walmart brand: for the first time, it became a legit contender in the world style.
Scoop, Spring '23, Vogue spread
Scoop, Spring '23, social posts
Scoop, Spring '23, In-store images