Free Assembly

Spring 2022

We celebrate the joy of being back together again, and the optimism and sense of renewal that spring brings, debuting a series of videos with imaginative narratives. (Plus, a lamb!) A big thank you to Free Assembly Creative Director Brandon Maxwell, Director Femke Huurdeman, and Photographer Micaiah Carter.
The campaign is brought to life through print, in-store, all things digital and social, and giant out-of-home in major markets.