Balsam Hill is the number-one name in artificial Christmas trees, but they are aiming even higher – they want the brand to become a holiday icon and change the minds of people who are adamantly against “fake” trees. Our solution? We created an archetypal tale about a Balsam Hill tree that LOOKS so real, it dreams of BECOMING real. We show the real craftsmanship that goes into it…the real memories it makes…and the real joy it brings. (Who knew you could get all the feels for a fake fir?)
This campaign runs in the US, UK, Germany, France, and Australia with a universal goal: convert even the harshest critics of artificial trees, make them real fans of the brand – and open up an entirely new contingent of customers.