It’s a gym: there’s going to be loud music, a lot of people sweating, and some interesting fashion choices. But once you get past all heavy objects to pick up and put down, what’s it all about? PMH designed a web experience for Fit Studio that serves up function AND philosophy, complete with video of coaches demonstrating technique, inspirational quotes and diet advice. At Fit, it’s not just about exercising. It’s about learning how to exercise.
Check out the Fit Studio site for more inspiration.