![Target, Hello Goodbuy '06, Times Square billboards](https://pmhadv.com/wp-content/uploads/2020/04/HGB_9Face_1.jpg)
Hello Goodbuy
PMH came up with dozens of ways to depict the yin/yang of Target’s product mix: pairing ordinary items with extraordinary designs. This campaign playfully puts them together in problem/solution combos.
Hello, leopard print heels…Goodbuy, BandAids to break ‘em in. The cherry on top of this campaign? Having a Beatles song to drive the point home.
![Target, Hello Goodbuy '06, Times Square billboards](https://pmhadv.com/wp-content/uploads/2020/04/HGB_9Face_2.jpg)
![Target, Hello Goodbuy '06, Times Square billboards](https://pmhadv.com/wp-content/uploads/2020/04/HGB_9Face_3.jpg)
![Target, Hello Goodbuy '06, shaving bus shelter](https://pmhadv.com/wp-content/uploads/2020/04/HGB_OOH_4.jpg)
![Target, Hello Goodbuy '06, piñata bus shelter](https://pmhadv.com/wp-content/uploads/2020/04/HGB_OOH_2.jpg)
![](https://pmhadv.com/wp-content/uploads/2024/01/HGB_Print_1.jpg)
![](https://pmhadv.com/wp-content/uploads/2024/01/HGB_Print_9.jpg)
![](https://pmhadv.com/wp-content/uploads/2024/01/HGB_Print_3.jpg)
![](https://pmhadv.com/wp-content/uploads/2024/01/HGB_Print_14.jpg)
![](https://pmhadv.com/wp-content/uploads/2024/01/HGB_Print_6.jpg)
![](https://pmhadv.com/wp-content/uploads/2024/01/HGB_Print_5.jpg)
![](https://pmhadv.com/wp-content/uploads/2024/01/HGB_Print_10.jpg)
![Target, Hello Goodbuy '06, in-store](https://pmhadv.com/wp-content/uploads/2020/04/HGB_Instore_1.jpg)
![Target, Hello Goodbuy '06, in-store](https://pmhadv.com/wp-content/uploads/2020/04/HGB_Instore_2.jpg)