True to Hue


The paint category has historically operated from two points of view regarding color. Fear-based: color is scary and intimidating. Or fashion-based: color is about designers and trends. We recognized that BEHR could stand apart and step straight into how homeowners really feel about choosing color today. That it’s all about finding your personal hue, the one that truly speaks to you. Because, deep down, color isn’t really about thinking — it’s about feeling.