Gap, Summer '12 campaign ad

Be Your Own Tee

This summer campaign expressed two eternal Gap truths: Gap style lets you be yourself, and it all starts with what tee you wear.
Pro tip…everybody loves a 3D billboard – it’s guaranteed to stop traffic.
Gap, Summer '12 campaign image
Gap, Summer '12 campaign ad
Gap, Summer '12 campaign ad
Gap, Summer '12, t-shirt billboard