What do you do when the world’s largest retailer asks you to help launch their newest flagship fashion brand? First, you give your team high fives all around—then you get to work by changing how shoppers think about fashion at Walmart. We created a unique brand voice for Free Assembly, and established a look and feel that is elevated and inspiring, yet inclusive and authentic. We brought the brand to life across in-store, print, and all forms of digital—including social media, OLV, rich media, display, influencer, native and custom content.
