What do you do when the world’s largest retailer asks you to help launch their newest flagship fashion brand? First, you give your team high fives all around — then you get to work by changing how shoppers think about fashion at Walmart. We created a unique brand voice for Free Assembly, and established a look and feel that is elevated and inspiring, yet inclusive and authentic. We brought the brand to life across in-store, print, and all forms of digital — including social media, OLV, rich media, display, influencer, native and custom content.
