Brand Launch

What do you do when the world’s biggest retailer asks you to introduce their newest flagship fashion brand? First, you give your team high fives. Then you get to work – changing how shoppers think about fashion at Walmart with the first ever campaign for Free Assembly. We created a unique brand voice and established a look and feel that’s elevated and authentic. Net effect: “Wow – that’s at Walmart?!”
Free Assembly, Fall '20, In-Store
Free Assembly, Fall '20, Men's In-Store Sign
Free Assembly, Fall '20, In-Store, Lightbox
Free Assembly, Fall '20, Catalog