Double Wear Dare

Estée Lauder

To tout the extreme durability of Estée Lauder’s new Double Wear foundation, we pushed past the cliched clutter you’re used to seeing in beauty ads, and broke category conventions by employing humor to tell the story. We put the product to the test to demonstrate the high performance of Double Wear in an exaggerated and provocative way. The fun ensued as we proved it could last through anything you might have to face.

Campaign Teaser