Walmart – Free Assembly Brand Launch

For Free Assembly’s Spring Collection, we built off the success we achieved in fall. And then went bigger. For the brand’s official spring launch, we created a visual direction that felt larger than life, capturing the optimism and spirit of spring—most notably in the form of giant, custom-made logo shapes that helped set the scene for an epic and airy outdoor photoshoot. We were also mindful to carry forward what worked so well for fall. A refreshing mix of models that represented the inclusive essence of the brand. A refined palette inspired by the colors in the collection to evoke the freshness of a new season. And a unique and ownable brand voice that carried across all media deliverables.