![](https://pmhadv.com/wp-content/uploads/2024/01/Qua_header.jpg)
QUA
Qua is a product launch exploration we did for Pepsi. It’s positioned as a premium water and packaged in a unique bottle shape. The product (and its campaign) represents both sides of the hydration equation: mind and body, refreshment and tranquility – perfectly balanced and in sync. PMH created the creative strategy, voice, and visual identity for a brand meant to appeal to people who appreciate design. It kicked off with a sponsorship at the Golden Globes.
![Qua GIF](https://pmhadv.com/wp-content/uploads/2024/01/QUA-1.gif)
![Qua Ad](https://pmhadv.com/wp-content/uploads/2024/01/QUA_Ad.jpg)
![Qua billboard](https://pmhadv.com/wp-content/uploads/2024/01/QUA_billboard.jpg)
![Taylor Swift in front of a step-and-repeat of QUA and WB for InStyle](https://pmhadv.com/wp-content/uploads/2024/01/5840cbe49b28e78175b001dfa98350b12c-golden-globes-after-parties-45.2x.rdeep-vertical.w450.jpg.webp)