Zales Designer Spotlight

How can a classic, national fine jeweler inject newness into their brand and appeal to a wider customer base? By creating excitement and buzz around a social media-driven contest and elevating new faces in fine jewelry design. Zales shared their national stage, giving up-and-coming designers access to their e-commerce platform and audience base. From naming to brand identity, and social content to digital amplification; we created the Zales Designer Spotlight—a program that puts independent jewelry designers front and center.