Qua is a product launch exploration we did for Pepsi. It’s positioned as a premium water and packaged in a unique bottle shape. The product (and its campaign) represents both sides of the hydration equation: mind and body, refreshment and tranquility – perfectly balanced and in sync. PMH created the creative strategy, voice, and visual identity for a brand meant to appeal to people who appreciate design. It kicked off with a sponsorship at the Golden Globes.