Tiny House

Challenge: demonstrate the durability of this paint. Solution: show it weathering all kinds of tough climates. Sounds pretty straight forward, but we folded in the emerging trend of tiny houses and told the story of a Millennial couple “going small, but living big” as they moved their diminutive domicile across the country. A perfect way to show the product’s staying power.

The campaign’s activation component gave people online tools to design their own Tiny House with Behr paint – and enter a sweepstakes to win a real one. For every entry, Behr donated to a nonprofit that builds micro-housing for the homeless.