True to Hue

The paint category has historically operated from two points of view regarding color. Fear-based: choosing a color is intimidating. Or fashion-based: color is about following designers and trends.

PMH discovered a different mindset: buying paint is personal. It’s about finding the hue that speaks to you. Behr has a vast selection and fun paint names to leverage – so we positioned them with lots of personality to show how Behr’s the brand that supports YOUR color choice with great products – from Rumor Red to Blue Me Away.