Monthly Love

Consumers don’t FEEL the same way in March as they do in July, and they don’t BUY the same things every month either.

We leaned into that with a campaign that positions JCP as being totally in tune with the real life calendar (vs. the retail calendar). Every month, we created a video and instore signage that showed a modern take on iconic Americana. Think Norman-Rockwell-meets-Wes-Anderson.