Client: GapProject: Back to Blue
Reframing an american heritage brand with the global millennial.
Back to Blue was the answer to the challenge of how to reclaim “basics” for Gap. On another level it was a move to get back to their brand soul in a celebration of what matters most—being comfortable in your own skin. Extensions included such efforts as Girls costume designer Jenn Rogien giving style advice on Gap’s Styld.by page.