Client: GapProject: Back to Blue

Reframing an american heritage brand with the global millennial.

Back to Blue was the answer to the challenge of how to reclaim “basics” for Gap. On another level it was a move to get back to their brand soul in a celebration of what matters most—being comfortable in your own skin. Extensions included such efforts as Girls costume designer Jenn Rogien giving style advice on Gap’s page.

Gap: back to blue - print carousel
Gap: back to blue - video carousel
Gap: back to blue - alexa ray joel on today (news)
Gap: back to blue - ooh carousel
Gap: back to blue - social carousel

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