Sephora

Sephora was much-loved for cosmetics, but wasn’t getting credit for treatment products. We gave them credibility in the category with our Skincare iQ campaign. Black and white photography departed from the candy store world of lip gloss and eyeliner. And we tackled one skincare concern at a time (anti-aging, brightening, etc.) to show how Sephora had a multitude of brands to address it.