Designer Spotlight

How can a classic fine jeweler inject newness into their product line and appeal to a wider customer base? PMH helped Zales find emerging jewelry designers by launching a crowd-sourced competition called “Zales Designer Spotlight”. Winners were invited to sell their creations on Zales.com. Brand identity, social content, and digital amplification put these independent jewelry designers front and center, and new shoppers took notice: #LookingForMavericks.