For this Zales campaign, we used a new production technique that lets us shoot a ton of locations in very little time. What is it? (If we told you, we’d have to kill you.) Suffice it to say, we moved from an airplane hangar to an urban rooftop, evergreen forest, and a merry go round…without ever getting out of our chairs. In just four days, we shot enough material to make eight commercials and a year+ of marketing across all media channels.